Tease Me: the Postmodern Movie Trailer

Abstract

Teaser trailers create a strong visceral reaction in viewers because of its opposition to traditional movie trailers. Teaser trailers speak through anti-argument, self-reflexivity, and are not finely tuned, aren't concerned with the edit and typically represent "high concept" ideas. Teaser trailers rarely use actual footage from the film, creating a new and unique appeal to the film it represents. Also, they are relatively short and remain unresolved. Lastly, teaser trailers cannot give away any plot information about the film because they actively refuse to provide any visual, narrative or aural cues to the narrative content.