Study Measuring Product Related Reactions to the Use of Black Models in Advertising

Abstract

The purpose of this study was to explore whether or not there are relationships among the variables of marital satisfaction, couples' leisure patterns, and shared leisure satisfaction in married couples with adolescent children. Participants were 116 married individuals with adolescent children who were members of the youth group at a protestant church in Oklahoma City, Oklahoma. Participants completed a mail survey including the Relationship Assessment Scale (Hendrick, 1988), an adapted version of the Leisure Satisfaction Scale (Beard & Ragheb, 1980) Social Subscale, and several single-item measures regarding satisfaction with the amount of time spent in shared leisure, similarity of leisure interests with a spouse, and decision making about shared leisure activities. Correlations and a series of one-way ANOVAs were used to test seven null hypotheses. The results of this study provide substantial support for the hypotheses that married adults' reports about leisure patterns with their spouses would be significantly related to marital satisfaction. In sum, the current study would indicate that marital satisfaction is linked to leisure shared with a spouse. Rather than examining only the amount of time spent together, this study examined variables such as the percentage of total leisure time that the individual spends with his or her spouse, similarity of leisure interests, leisure interaction, and leisure satisfaction.