Impact of a Media Day on Developing Awareness and Increased Coverage of the Oklahoma State University Food & Agricultural Products Center

Abstract

The purpose of the study was to determine if an FAPC Media Day increased the media's knowledge of the FAPC and assisted in developing media relations between the center and the Oklahoma media by increasing the number of FAPC-related stories being published or broadcasted. The FAPC Media Day participants had heard of the FAPC, knew its mission, and were familiar with the FAPC services. The participants did have suggestions to improve future Media Day events, but they would encourage other media to attend. Participants were most interested in learning more about product development, agribusiness economics, and business planning and marketing. Learning more about the FAPC caused the participants to want to cover an FAPC-related story. The majority of media participants not affiliated with Oklahoma State University had covered an FAPC-related story since attending the event. Participants would contact the FAPC for a food or agricultural products-related story.