Writing and Editing Proficiencies in Agricultural Communications: Frequency of Use and Role in Curriculum

Abstract

The purpose of this study was to determine the proficiencies writing and editing professionals perceive as important, the frequency they use these proficiencies and how these proficiencies should be taught to students pursuing careers as professional writers or editors. A census was taken of randomly selected members of the Livestock Publications Council (n=129), American Agricultural Editors Association (n=131) and the American Horse Publications (n=127). The population included a total of 387 individuals. Agricultural proficiencies were perceived as not as important by professionals when compared to the general communication and specific writing and editing proficiencies. A majority of professionals used the communications and writing/editing proficiencies on a daily basis and that those proficiencies should be included as required courses in undergraduate agricultural communications curriculum. The areas within communications that were perceived important by respondents include: writing mechanics, word processing, human relations, ethics, time management skills, and photography.