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Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
(2014-04-03)
This paper conceptually explores how bundling could lead to greater revenue and brand loyalty in the action sports industry by meeting the expectations of Generation Y. The author defines personalised-customised hybrid ...
Social Entrepreneurship Questioning the Status Quo: Waste as a Resource
(2014-12-07)
There has been an increasing interest in social entrepreneurs' roles in creating social value, fostering economic development, and advancing environmental sustainability. In institutional economics, there is extensive ...
Action sports athletes as entrepreneurs: Female professional wakeboarders, sponsorship, and branding
(2014-11)
This teaching case explores the sport of wakeboarding to examine how its female practitioners need to become entrepreneurial in order to make a living from the sport. Students ponder the financial pressures of becoming a ...
Developing a Pricing Strategy for the Los Angeles Dodgers
(2014-06-22)
The article discusses the downfall of the Los Angeles Dodgers, a professional baseball team based in Los Angeles, California, and also suggests to develop pricing policies for its revival. It mentions that the number of ...