Browsing OU - Faculty and Staff Publications by Subject "Technology-Intensive Companies"
Now showing items 1-1 of 1
-
Innovation, Corporate Strategy, and Cul tural Context: What Is the Mission for International Business Communication?
(Journal of Business Communication, 2000-07-01)A global economy requires business organizations to cultivate their international holdings by respecting the national differences of their host countries and coordi nating efforts for rapid innovation. In this essay we ...