Browsing OU - Faculty and Staff Publications by Subject "Generation Y"
Now showing items 1-1 of 1
-
Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
(2014-04-03)This paper conceptually explores how bundling could lead to greater revenue and brand loyalty in the action sports industry by meeting the expectations of Generation Y. The author defines personalised-customised hybrid ...