Browsing OU - Faculty and Staff Publications by Author "Troilo, Michael L."
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Action sports athletes as entrepreneurs: Female professional wakeboarders, sponsorship, and branding
Parris, Denise Linda; Troilo, Michael L.; Bouchet, Adrien; Peachey, Jon Welty (2014-11)This teaching case explores the sport of wakeboarding to examine how its female practitioners need to become entrepreneurial in order to make a living from the sport. Students ponder the financial pressures of becoming a ...