Browsing OU - Faculty and Staff Publications by Author "Gene R. Laczniak"
Now showing items 1-2 of 2
-
Ethical Marketing: Perceptions of Economic Goods and Social Problems
Gene R. Laczniak; Robert F. Lusch; William A. Strang (Journal of Macromarketing, 1981-03-01)A methodology associated with experimental social psychology was used to ascertain whether there are different ethical overtones perceived in the marketing of different products despite all other aspects of the marketing ... -
Macroenvironmental Forces, Marketing Strategy and Business Performance: A Futures Research Approach
Roben F. Lusch; Gene R. Laczniak (Journal of the Academy of Marketing Science, 1989-09-01)A method of futures research is used to empirically test a structure-conduct-performance (SCP) model in a marketing setting. It is proposed that within the macroenvironment there exist, varying levels of resource constraints ...