Assessment of change in conservation attitudes through zoo education

Abstract

Scope and Method of Study:

This study was conducted at the Oklahoma City Zoo in fall 2010 and subjects were students' ages 14-18 who either participated in a formal conservation education class led by zoo educators or in a field trip in which they were engaged in free-choice learning. Two research questions were: 1) Does a trip to the zoo affect conservation attitudes and 2) does learning experience, free-choice or formal, affect conservation attitudes?

A criterion group design was used and the instrument used to measure conservation attitudes was Tool 4 from the Visitor Evaluation Toolbox produced by the Association of Zoos and Aquariums MIRP study (Falk, J., Bronnenkant, K., Vernon, C., & Heimlich, J., 2009). Group one (N=110) engaged in a free-choice (field trip only) experience and group two (N=367) engaged in a formal conservation education class. The survey was administered retrospectively to both groups upon completion of their learning experience at the zoo.

Findings and Conclusions:

Statistical analysis was conducted using SPSS 17.0. A paired sample t-test showed the overall mean within both groups increased in a positive direction from 67.965 (retrospective) to 72.345 (present). With and ? set at .05 the two-tailed probability was <0.001, therefore confirming that the change in conservation attitudes was significant. An independent sample t-test of the change in scores between the groups produced p values of 0.792 and 0.773 and revealed that the change was not significant.

Findings did illustrate that a trip to the zoo did positively and significantly affect conservation attitudes among teens and that the type of learning experience did not significantly affect change in conservation attitude scores.