| dc.contributor.author | Garrison, Jeremy | |
| dc.date.accessioned | 2017-10-10T20:56:57Z | |
| dc.date.available | 2017-10-10T20:56:57Z | |
| dc.date.issued | 2015-04-24 | |
| dc.identifier | oksd_garrison_HT_2015 | |
| dc.identifier.uri | https://hdl.handle.net/11244/52314 | |
| dc.description.abstract | This study was designed to explain the motivations of fashion innovators by providing further clarification of the relationship between social values and fashion innovativeness. Schwartz's theory of basic human values was used as a model to understand the values and motivations of fashion innovators within four broad groups of values - self-enhancement, openness to change, conservation, and self-transcendence. Additionally, the correlation between fashion innovativeness and the need for both uniqueness and social acceptance were tested. The results of the study found that self-enhancement values, openness to change values, a need for uniqueness, and a need for social acceptance were all positively correlated with fashion innovativeness. | |
| dc.format | application/pdf | |
| dc.language | en_US | |
| dc.rights | Copyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material. | |
| dc.title | Social values and fashion innovativeness | |
| osu.filename | oksd_garrison_HT_2015.pdf | |
| osu.accesstype | Open Access | |
| dc.type.genre | Honors Thesis | |
| dc.type.material | Text | |
| dc.contributor.director | Sukhdial, Ajay | |
| dc.contributor.facultyreader | Waldo, Kristin | |
| thesis.degree.discipline | Marketing | |
| thesis.degree.grantor | Oklahoma State University | |
