Browsing OSU - Honors College Theses by Author "Savino Diaz, Maria Francesca"
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Digital luxury marketing: Technology shapes a new era in luxury consumption
Savino Diaz, Maria Francesca (2019-04-29)Luxury products are marketed unlike any other product — the focus is not on the need of the consumer but instead on the indulgence and affluence of the consumer. While luxury brands have often strayed from facilitating ...