Browsing OSU - Honors College Theses by Author "Liu, Richie L."

Now showing items 1-2 of 2

    • Consumer perceptions of brand names 

      Branstetter, Nicole (2017-05-02)
      Recently in the marketplace we have seen the use of punctuation marks in prominent brand names such as Yahoo!, Toys "R" Us, and Chick-fil-A. Whether an exclamation point, dashes, a greater than symbol, a question mark, or ...

    • Millennial Generation's impact on small business marketing landscapes 

      Cassidy, Samantha (2017-05-01)
      With the rise of a new generation, businesses are encountering an ever-changing market unlike any history has seen before. Generation Y presents a profound opportunity for small businesses in many ways, as this generation's ...