Browsing OSU - Honors College Theses by Author "Liu, Richie"

Now showing items 1-3 of 3

    • Brand authenticity and the consequences of product features 

      Shaver, Megan (2016-04-19)
      The main intention of this thesis is to contribute to the current research on brand authenticity. The value of brand authenticity has grown as consumers attempt to differentiate between brands. This study was conducted to ...

    • High and low BESC consumers' response to brands using FTZs 

      Gramling, Justine (2020-05-05)
      This paper introduces the idea of the possible relationship between high and low BESC, brand engagement in self-concept, consumers and their response to brands using FTZs, free trade zones. It gives background information ...

    • Social media shopping and the elaboration likelihood model of persuasion 

      Dawson, Lindsey (2019-04-29)
      Social media is a quickly growing industry with a wide variety of possibilities available to all kinds of users. Whether it be personal use or for a business, social media can help form people and companies in many ways. ...