Browsing OSU - Honors College Theses by Author "Lim, Rachel"
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How does Generation Z react to different advertising tactics used by social media influencers?
Themer, Addison (2021-11-30)Influencer marketing plays a key role in the world of advertising. There is little doubt that influencers wield a lot of persuasion power. The question lies in whether or not the consumers realize when influencers are ...