Browsing OSU - Honors College Theses by Author "Karlak, Hayden"
Now showing items 1-1 of 1
-
Perceptions of luxury brands on Tik Tok and understanding the impact of?Tik Tok's unique features on luxury consumers in today's digital world
Karlak, Hayden (2022-04-28)Luxury brands are branded products of high quality that offer an authentic connection and deep value to their consumers. In my exploratory research, luxury brands are perceived in a high manner by college aged students, ...