Browsing OSU - Honors College by Author "Rackley, Jerry"

Now showing items 1-6 of 6

    • Brand authenticity and the consequences of product features 

      Shaver, Megan (2016-04-19)
      The main intention of this thesis is to contribute to the current research on brand authenticity. The value of brand authenticity has grown as consumers attempt to differentiate between brands. This study was conducted to ...

    • Business or politics: Analysis of businesses supporting the Black Lives Matter movement 

      Jones, Savannah (2021-05-04)
      The balance of this paper will evaluate the NFL's hypocrisy of its treatment towards the black community, then compare Nike's proactive strategy to Under Armour's reactive strategy regarding social justice and racial equality.

    • Digital marketing to Millennials 

      Schmidt, Alexa Jordan (2017-05-01)
      Millennials, those born from 1980-1999, are the largest generational cohort in history. With this being said, they have massive buying power, which is very significant to marketers. However, before marketing to this ...

    • Generation Z: The lasting influence of the digital native on marketing 

      Kurzu, Jack (2017-05-01)

    • Startup podcast : Tomorrow's ideas. Explained today. 

      Gabriel, Ryan (12/7/2022)
      The StartUp Podcast brings a new flare to the traditional podcasts on the market. Business podcasts can feel tasteless and flavorless. Boring speakers, hyper- analytical, and too "professional". The StartUp hits the missing ...

    • Top movies of 2022 

      Milhem, Georgia (12/7/2022)
      Have you ever watched a movie and wondered what makes a movie successful? Well that's what my project is going to dive into. Success for movies is typically determined by the amount it earns at the box office. Three variables ...