Browsing OSU - Honors College by Author "Mason, Marlys J."

Now showing items 1-4 of 4

    • Facebook promotion for business marketers 

      Spencer, Kiandra (2016-04-28)
      This research paper, as titled, details the topic of Facebook Promotion for Business Marketers. A brief company background was given, as well as an analysis on the landscape of social media's role in marketing. After ...

    • Literature review of relationship marketing 

      Lavoie, Devyn (2016-11-29)
      In the subsequent paper, I discuss the current thinking on relationship marketing based on managerial marketing articles and popular press. First, I define the concept based on the multitude of definitions found. In this ...

    • Marketing plan for Becky's Hope Horse Rescue 

      McConegly, Matthew (2016-04-28)
      The purpose of this marketing plan is to help Becky's Hope Horse Rescue, a 501(c)(3) non-profit organization in Frisco, TX, with their marketing efforts. The specific marketing goals are to (1) increase brand awareness ...

    • One in the same: Using social media to combat radical extremism 

      Blye, Andrew (2016-11-22)
      As a part of an Oklahoma State student team, I worked on a social media campaign to inspire positive alternative narratives counter to those propagated by extremist groups. I helped create content for the campaign titled ...