Browsing OSU - Honors College by Author "Mason, Marlys"

Now showing items 1-4 of 4

    • Digital marketing to Millennials 

      Schmidt, Alexa Jordan (2017-05-01)
      Millennials, those born from 1980-1999, are the largest generational cohort in history. With this being said, they have massive buying power, which is very significant to marketers. However, before marketing to this ...

    • Fast fashion: Adjusting Nike's future in the apparel industry 

      Eddy, Elizabeth (2022-04-19)
      Fast fashion companies have set a new standard for cheap and fast production in the apparel industry. Through use of synthetic materials and cheap labor, they have reduced costs far below average and made clothing more ...

    • Literature review of Generation X's segment of the travel industry 

      Sieler, Hannah (2017-05-01)
      This thesis explores Generation X's relationship with the travel industry. My research seeks to understand how Generation X travels and what they look for in their travel experience. I will begin with an analysis of ...

    • Traveling Millennials: "You're a daredevil!" 

      Thurmond, Tiffany Alexis (2017-05-01)