Browsing OSU - Honors College by Author "Arens, Zachary"
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High and low BESC consumers' response to brands using FTZs
Gramling, Justine (2020-05-05)This paper introduces the idea of the possible relationship between high and low BESC, brand engagement in self-concept, consumers and their response to brands using FTZs, free trade zones. It gives background information ...