Celebrity Feminism: Exploring the Influence of a Famous Feminist
Abstract
Celebrities enjoy widespread recognition and occupy a space of influence in popular culture. This dynamic affords celebrities the opportunity to use their fame as a mechanism of influence. As popular culture took a unique interest in feminism in the early 21st century and high-profile celebrities became involved in feminist advocacy, it is important to consider whether a celebrity endorsement enhances the persuasiveness of feminist messages, and influences attitudes toward feminism as a result. The objective of this study is to understand the influence of celebrity feminists on college students� attitudes toward feminism. An online experimental methodology was chosen to test the effect. Findings from this research may help to effectively determine the merit of celebrity representations of feminism and their value beyond the ability to attract attention from mainstream news media.
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- OSU Theses [15752]