The American Agriculture Movement :

Abstract

Extensive analysis is conducted on time of adoption, farmer commitment, and future impacts, with the theoretical context of this analysis derived from current geographic diffusion theory. Cross tabulation analysis, a process specifically designed to handle discrete variable responses, is used to determine the relative association between variables. Survey analysis conducted on time of adoption reveals close agreement with the literature; such that spatial temporal influences and communication inputs are strongly related to time of adoption of the American Agriculture Movement. In similar manner, the commitment expressed by farmers toward the strike is most strongly influenced by communication and spatial/temporal measures. However, the final objective of this analysis, to determine variables which influence future impacts of the strike innovation, is not supported by geographic diffusion theory. Instead, the present analysis reveals that the future impacts of the farmers' strike is determined by biographical factors, financial considerations, and farm resources. Hence, the overall contribution of this study is based upon two points: an analysis of the rural diffusion of a social innovation, and the future impact of that innovation on the farming community.

In order to increase our understanding of the American farming community, this study explores the cause, spread, and impact of the American Agriculture Movement. The causes of the American Agriculture Movement are introduced with a comparison toward earlier farmer movements. The spread of the American Agriculture Movement is shown in two map series, revealing diffusion of the local strike office through the United States and the pattern of individual farmer adoption within Oklahoma. Finally, a survey instrument administered to Oklahoma adopters of the American Agriculture Movement provides information concerning time of adoption, farmer commitment, and future impacts of the farmers' strike.