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Impact of mental models on marketing core and technical core new product choice

dc.contributor.advisorMiller, Stephen J.
dc.contributor.authorKleindl, Brad Alan
dc.date.accessioned2016-05-05T14:48:11Z
dc.date.available2016-05-05T14:48:11Z
dc.date.issued1996-05
dc.identifier.urihttps://hdl.handle.net/11244/34561
dc.formatapplication/pdf
dc.languageen_US
dc.rightsCopyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material.
dc.titleImpact of mental models on marketing core and technical core new product choice
dc.contributor.committeeMemberFrankwick, Gary Lynn
dc.contributor.committeeMemberFried, Vance H.
dc.contributor.committeeMemberGermain, Richard
osu.filenameThesis-1996D-K64i.pdf
osu.accesstypeOpen Access
dc.type.genreDissertation
dc.type.materialText
thesis.degree.disciplineBusiness Administration
thesis.degree.grantorOklahoma State University


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