This article proposes the use of Adlerian theory to guide adventure therapy (AT), an active intervention that uses experiential techniques to foster client growth. Important Adlerian concepts identified in this paper include phenomenology, teleology, choice, superiority, social interest, and lifestyle with further discussion into Adlerian theory as a guiding theory of counseling. Also explored is the use of Adlerian theory to conceptualize AT participants and facilitate activities. Specific AT techniques like challenge by choice, full-value contract, adventure wave, risk, and adventure activities are identified. Finally, this article concludes by exploring how Adlerian theory can guide culturally responsive AT practice.