Oklahoma's news media ecosystem Phase II research: Status and suggestions for local news

Abstract

Access to reliable local news is an essential component of civic life. Particularly in rural communities, local news provides information and promotes community engagement. Despite the importance of local news, data on the status of access and quality of Oklahoma news media is sparse and contradictory. In partnership with the Kirkpatrick Foundation and the Oklahoma Media Center, social scientists Rosemary Avance (Media & Strategic Communications, Oklahoma State University) and Allyson Shortle (Political Science, University of Oklahoma) designed, implemented, and analyzed a qualitative = exploratory study to understand Oklahomans’ perceptions of, access to, and consumption of reliable local news and information. Focusing on seven Oklahoma counties chosen for their varying access to local news, we conducted 352 community conversations through interviews, focus groups, and open-ended surveys to understand factors influencing Oklahomans’ media use and perceptions. We found that Oklahomans statewide primarily rely on social media and local word of mouth for local news. Additionally, rural Oklahoma areas face specific challenges that problematize traditional news industry models. Using our unique dataset and ethnographic engagement with our study communities, we offer several recommendations to improve Oklahomans’ trust in and engagement with local news. This study has practical and theoretical implications for local news media organizations in Oklahoma and other states with similar social and economic dynamics and broader implications regarding the role of journalism in democracy today.