| dc.description.abstract | Petland is a retail pet store chain that sells puppies and other pets, but their business model has come under scrutiny due to concerns about animal welfare. The purpose of this project is to analyze Petland's business model, including their expenses, revenues, supply chain, pricing and credit card strategies, usage of puppy brokers, legal spending, and other relevant factors to determine whether it is a sound investment for a socially focused investor. Petland is a franchise-based business model that results in high revenues. However, when selecting a franchise, an investor likely cares about more than just profit. When rating Petland's ESG efforts, Petland falls below the mark. Petland's franchise business model is heavily dependent on the sale of puppies. Their sourcing of puppies, credit card financing, lobbying presence and poor track record caring for live animals indicates that Petland should not be invested in by a socially responsible investor. | |
