Collab king to killer: Repairing Travis Scott's image after Astroworld 2021
Abstract
This thesis explores the effectiveness of communication strategies employed by Travis Scott in an attempt to mitigate reputational fallout and repair his public image following the 2021 Astroworld Festival. This case study uses Benoit's Image Repair Theory to determine the effectiveness of Scott's communications. This study creates a timeline of events following the Astroworld tragedy including communications put out by Scott and his team and subsequent public responses.