Three studies using business naming patterns to delimit regional geographies
Abstract
The following work contains three articles delimiting and interrogating the concept of vernacular regions using the spatial distribution and frequency of keywords in business names. The basics of this approach are not novel. Sociologist John Shelton Reed pioneered the method to define a vernacular South in his 1976 piece "The Heart of Dixie: An Essay in Folk Geography." However, these three articles extend this line of scholarship temporally, methodologically, and theoretically.
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- OSU Dissertations [11222]