dc.contributor.author | Khang, Hyoungkoo | |
dc.contributor.author | Han, Sangpil | |
dc.contributor.author | Shin, Sumin | |
dc.contributor.author | Jung, A-Reum | |
dc.contributor.author | Kim, Mi-Jeong | |
dc.date.accessioned | 2022-07-05T14:00:48Z | |
dc.date.available | 2022-07-05T14:00:48Z | |
dc.date.issued | 2015-07-20 | |
dc.identifier | oksd_shin_retrospectiveonthestate_2016 | |
dc.identifier.citation | Khang, H., Han, S., Shin, S., Jung, A.-R., & Kim, M.-J. (2016). A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963-2014. International Journal of Advertising, 35(3), pp. 540-568. https://doi.org/10.1080/02650487.2015.1066477 | |
dc.identifier.uri | https://hdl.handle.net/11244/335914 | |
dc.description.abstract | Scanning from the earliest to the recent literature on international advertising research, this study aimed to provide a more comprehensive and detailed picture of the research trends and patterns across the advertising, marketing, and communication disciplines over the past half century. Findings exhibit continuous growth in terms of the quantity of international advertising studies. While theoretical foundations need to be further solidified and elaborated, methodological and statistical rigors have been increasingly underpinned in international advertising research. Further, this study recognized authorial and institutional productivity, and influential articles in the field of international advertising research. The finding indicates that scholarly endeavors are necessary for diversity of countries studied in future research. | |
dc.format | application/pdf | |
dc.language | en_US | |
dc.publisher | Taylor & Francis | |
dc.relation.ispartof | International Journal of Advertising, 35 (3) | |
dc.rights | This material has been previously published. In the Oklahoma State University Library's institutional repository this version is made available through the open access principles and the terms of agreement/consent between the author(s) and the publisher. The permission policy on the use, reproduction or distribution of the material falls under fair use for educational, scholarship, and research purposes. Contact Digital Resources and Discovery Services at lib-dls@okstate.edu or 405-744-9161 for further information. | |
dc.subject | 1505 Marketing | |
dc.subject | Marketing | |
dc.title | Retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963-2014 | |
dc.date.updated | 2022-07-02T00:50:35Z | |
osu.filename | oksd_shin_retrospectiveonthestate_2016.pdf | |
dc.description.peerreview | Peer reviewed | |
dc.identifier.doi | 10.1080/02650487.2015.1066477 | |
dc.description.department | Media and Strategic Communications | |
dc.type.genre | Article | |
dc.type.material | Text | |
dc.subject.keywords | international advertising research | |
dc.subject.keywords | authorial productivity | |
dc.subject.keywords | theoretical foundation | |
dc.subject.keywords | methodological rigor | |
dc.identifier.author | ORCID: 0000-0002-1774-1468 (Shin, Sumin) | |