dc.contributor.advisor | Keppel, Ben | |
dc.contributor.author | Stutz, Charlotte | |
dc.date.accessioned | 2021-05-25T13:53:25Z | |
dc.date.available | 2021-05-25T13:53:25Z | |
dc.date.issued | 2021-05-14 | |
dc.identifier.uri | https://hdl.handle.net/11244/329846 | |
dc.description.abstract | My thesis focuses on the process of branding the University of Oklahoma between 1890 and 1930. I examine the origins of the administrative brand, the shift after Oklahoma statehood, the impact of World War One, and the brand students crafted for themselves. This is a study of the University of Oklahoma using the analytical lenses of modern democratic capitalism, cultural influences, and the process of branding. I explore what the brand seeks to represent and the interpretations of its audience during these years. | en_US |
dc.language | en_US | en_US |
dc.rights | Attribution-ShareAlike 4.0 International | * |
dc.rights.uri | https://creativecommons.org/licenses/by-sa/4.0/ | * |
dc.subject | Branding | en_US |
dc.subject | Democratic Capitalism | en_US |
dc.subject | Consumer Culture | en_US |
dc.subject | Higher Learning | en_US |
dc.title | The Branding of the University of Oklahoma | en_US |
dc.contributor.committeeMember | Hyde, Anne | |
dc.contributor.committeeMember | Folsom, Raphael | |
dc.date.manuscript | 2021-05-14 | |
dc.thesis.degree | Master of Arts | en_US |
ou.group | College of Arts and Sciences::Department of History | en_US |
shareok.orcid | https://orcid.org/000-0001-7516-5596 | en_US |