Business linguistics in internal communications

Abstract

The language used in internal communication is an inadequately researched topic that has the potential to impact nearly every working adult. Business linguistics are proven to affect external communications (Danyushina, 2011). Research shows that specific language evokes different emotions (Danyushina, 2011). This research discusses possible associations between internal communications, business linguistics and employee engagement by replicating the inductive study, Danyushina (2011) and applying the methodology to internal communications. The goal is to understand if language used in internal communications to employees impacts overall employee engagement. Other goals of this research are to address how present the key themes of internal communication are in the corporate rhetoric of four corporations that represent the corporate scene as a whole, if corporate rhetoric in internal communications changes dependent on the industry category of a corporation, and if corporate rhetoric in internal communications changes dependent on the publication category of a sample. Companies can utilize this research to improve the effectiveness of their internal communications.