| dc.contributor.author | Collert, Emma | |
| dc.date.accessioned | 2021-04-20T13:53:17Z | |
| dc.date.available | 2021-04-20T13:53:17Z | |
| dc.date.issued | 2020-12-14 | |
| dc.identifier | oksd_collert_HT_2020 | |
| dc.identifier.uri | https://hdl.handle.net/11244/329416 | |
| dc.description.abstract | The Curbside Chronicle is a street paper serving Oklahoma City. By developing magazines and selling them at cost to vendors who then sell to consumers, they encourage the residents of Oklahoma City to interact and engage with a group of individuals commonly thought of as invisible in the public eye. One key drawback, however, is the difficulty which exists in evaluating the awareness, purchasing behaviors, and satisfaction of existing behaviors. This report seeks to highlight key takeaways from a study conducted in March of 2020 on existing Curbside Chronicle readers via a survey distributed both online and in text. | |
| dc.format | application/pdf | |
| dc.language | en_US | |
| dc.rights | Copyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material. | |
| dc.title | Research report on consumer behavior for Curbside Chronicle readers | |
| osu.filename | oksd_collert_HT_2020.pdf | |
| osu.accesstype | Open Access | |
| dc.type.genre | Honors Thesis | |
| dc.type.material | Text | |
| dc.contributor.director | Brown, Tom | |
| dc.contributor.facultyreader | Smales, Alicia | |
| thesis.degree.discipline | Marketing | |
| thesis.degree.grantor | Oklahoma State University | |
