How feminism and social media have influenced Millennials' perceptions of makeup

Abstract

This thesis was conducted to research makeup's role in American society. Societal standards are a driving force in the decision to wear makeup, and this research observes how social media and feminism have affected makeup trends. This project is driven by the grounded theory. A literature review and survey concluded that there is a connection among feminism, social media and makeup usage. The most common theme found was that makeup is dictated by societal expectations and social norms.