How corporate social responsibility influences consumers and employees

Abstract

This report presents a compilation of literary analyses regarding corporate social responsibility (CSR) and its impact on the organization from both an external standpoint through consumers and an internal standpoint through employees. The findings in the research conducted suggest that CSR can be utilized as a source of motivation for loyalty for both consumers and employees. Externally, CSR can effectively motivate consumers at an intrinsic level. While, internally, CSR works to fulfill even the highest of employees' hierarchy of needs. CSR's ability to gratify the motivations of consumers and employees provides them with ample motivation to stay loyal to the company. In effect, organizations are able to receive benefits regarding brand image, employee performance, and financial performance. As such, CSR can be found to provide holistic benefits to organizations. These advantages of employing CSR provoke managerial implications including the need for investment, communication, and monitoring.