| dc.contributor.author | Spencer, Kiandra | |
| dc.date.accessioned | 2021-04-19T21:27:18Z | |
| dc.date.available | 2021-04-19T21:27:18Z | |
| dc.date.issued | 2016-04-28 | |
| dc.identifier | oksd_spencer_HT_2016 | |
| dc.identifier.uri | https://hdl.handle.net/11244/329289 | |
| dc.description.abstract | This research paper, as titled, details the topic of Facebook Promotion for Business Marketers. A brief company background was given, as well as an analysis on the landscape of social media's role in marketing. After conducting a thorough literature search, a sample promotion strategy was created for the topic. Preliminary primary research was done to test the concept and gauge the response of future business marketers. The goal of the concept testing was to find out how well the message of the advertisement was communicated to make recommendations for revision to create a final, solid creative component. The conclusions drew generalizations from both the primary and secondary research discussed overall. | |
| dc.format | application/pdf | |
| dc.language | en_US | |
| dc.rights | Copyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material. | |
| dc.title | Facebook promotion for business marketers | |
| osu.filename | oksd_spencer_HT_2016.pdf | |
| dc.type.genre | Honors Thesis | |
| dc.type.material | Text | |
| dc.contributor.director | Mason, Marlys J. | |
| dc.contributor.facultyreader | Wang, Cynthia | |
| thesis.degree.discipline | Management | |
| thesis.degree.grantor | Oklahoma State University | |
