Marketing plan for Becky's Hope Horse Rescue

Abstract

The purpose of this marketing plan is to help Becky's Hope Horse Rescue, a 501(c)(3) non-profit organization in Frisco, TX, with their marketing efforts. The specific marketing goals are to (1) increase brand awareness through website traffic, media/publicity and a public relations campaign starting October 1st, 2016, and (2) launch and created awareness of the online store starting October 1st, 2016 in order to increase revenues. Objectives of these goals include: to edit the website of the organization to best fit the needs of the public relations campaign while building credibility of the organization; create public releases highlighting recent efforts and activities of the organization; partnering with local veterinarians in order to increase local community goodwill and awareness; and advertising of the online store via various social media sites. Primary target markets such as online distributors, local media outlets, and possible donators who are not aware of Becky's Hope will be targeted in this marketing plan as well as a secondary market of local veterinarians. The overall expected outcomes are: increased web traffic, brand awareness, and overall donations/volunteers to the organizations.