| dc.contributor.author | Groff, Teresa | |
| dc.date.accessioned | 2021-04-19T21:27:03Z | |
| dc.date.available | 2021-04-19T21:27:03Z | |
| dc.date.issued | 2015-11-30 | |
| dc.identifier | oksd_groff_HT_2016 | |
| dc.identifier.uri | https://hdl.handle.net/11244/329249 | |
| dc.description.abstract | My thesis is a five-year marketing plan for local Houston restaurant company, Adair Family Restaurants. Throughout the thesis, I give detailed background on both the company, competitive markets, and customers. I conclude the thesis with a three-part implementation plan for the company. | |
| dc.format | application/pdf | |
| dc.language | en_US | |
| dc.rights | Copyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material. | |
| dc.title | Five-year marketing plan: Adair Family Restaurants | |
| osu.filename | oksd_groff_HT_2016.pdf | |
| dc.type.genre | Honors Thesis | |
| dc.type.material | Text | |
| dc.contributor.director | Hampton, Stephen | |
| dc.contributor.facultyreader | Nelson, Debra L. | |
| thesis.degree.discipline | Marketing | |
| thesis.degree.grantor | Oklahoma State University | |
