Consumers' choices : life history theory and conspicuous consumption.
dc.contributor.advisor | Mather, Robert | |
dc.contributor.author | Russo, Sharayah Ann | |
dc.date.accessioned | 2020-05-26T20:40:39Z | |
dc.date.available | 2020-05-26T20:40:39Z | |
dc.date.issued | 2013 | |
dc.identifier.other | (AlmaMMSId)9979371485202196 | |
dc.identifier.uri | https://hdl.handle.net/11244/324764 | |
dc.description.abstract | Life history theory is an evolutionary theory that attempts to explain a person's risk-taking behaviors and mating strategies unconsciously (Griskevicius, Tybur, Delton, & Robertson, 2011). There are two different types of strategies, a fast Life History strategy, which is characterized by risk-taking behaviors, (e.g. gambling, early reproduction, multiple sexual partners, unwise resource spending, etc.) and a slow Life History strategy, which is characterized by waiting until a later age to reproduce, saving resources for future use, and more selective mating. Conspicuous consumption is an evolutionary concept that examines purchases that enhance the social status of a person to aid in mating (Amaldoss & Jain, 2005; Heffetz, 2007; Griskevicius, Cialadini, & Kenrick, 2006). Combining these two theories, participants were asked to bid on items that were either rated highly conspicuous or as low-conspicuous items after being primed with a mortality, safety and neutral article. | |
dc.rights | All rights reserved by the author, who has granted UCO Chambers Library the non-exclusive right to share this material in its online repositories. Contact UCO Chambers Library's Digital Initiatives Working Group at diwg@uco.edu for the permission policy on the use, reproduction or distribution of this material. | |
dc.subject.lcsh | Consumers' preferences | |
dc.subject.lcsh | Psychology | |
dc.title | Consumers' choices : life history theory and conspicuous consumption. | |
dc.type | Academic theses | |
dc.contributor.committeeMember | Hancock, Thomas | |
dc.contributor.committeeMember | Waples, Ethan | |
dc.thesis.degree | M.S., Psychology | |
dc.subject.keywords | Conspicuous | |
dc.subject.keywords | Consumption | |
dc.subject.keywords | Evolution | |
dc.subject.keywords | Life History strategy | |
dc.subject.keywords | Life History Theory | |
dc.subject.keywords | Priming | |
dc.identifier.oclc | (OCoLC)ocn857903660 | |
uco.group | UCO - Graduate Works and Theses::UCO - Theses | |
thesis.degree.grantor | Jackson College of Graduate Studies |
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UCO - Graduate Theses [722]