Public awareness of graphic design.

Abstract

For more than 30 years, the graphic design industry has been searching for a solution to communicate to the public, to the business world, and to leaders exactly why graphic design is important and what graphic designers actually do. As of yet, little has been developed or implemented. This research was in response to the lack of resolved action on the subject. The ultimate purpose of this research is to arm the graphic design industry with an enhanced perspective on the state and level of public awareness of graphic design. This research asks the question, 'How can the graphic design industry best communicate the role of a graphic designer?' The eventual solution to the research question, based on a review of literature, was to conduct a survey to form a statistical groundwork of the current level of public awareness. An eventual campaign will help the graphic design industry better communicate to the public about graphic design. With increased understanding among the public, graphic designers would be able to better perform their duties and, in turn, would enhance society through more effective design solutions.