Group Size Impact on Participant Experience at Festivals

Abstract

This paper focuses on group size impact on participant experience at festivals. This research utilized the Multi-Phased Theory and the Event Experience Scale to determine if there were any significant difference in how participants of different group sizes engage during the Anticipation and Participation Phase of a festival. Data was collected at a Cinco de Mayo festival in Tulsa, Oklahoma and was analyzed using statistics of central tendencies and a Kruskal-Wallis Test. It was determined that during the Anticipation Phase, there were no statistically significant differences between groups. However, during the Participation Phase there were statistically significant differences between different group sizes.