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dc.contributor.authorMark, Tyler B.
dc.contributor.authorGriffin, Terry W.
dc.contributor.authorWhitacre, Brian E.
dc.date.accessioned2019-09-25T18:24:39Z
dc.date.available2019-09-25T18:24:39Z
dc.date.issued2016
dc.identifieroksd_mark_theroleofwirele_2016
dc.identifier.citationMark, T. B., Griffin, T. W., & Whitacre, B. E. (2016). The role of wireless broadband connectivity on 'Big Data' and the agricultural industry in the United States and Australia. International Food and Agribusiness Management Review, 19(A), 43-56. https://doi.org/10.22004/ag.econ.240695
dc.identifier.urihttps://hdl.handle.net/11244/321430
dc.description.abstractBig Data has the potential to change the fabric of agriculture as we know it today; but only with wireless connectivity sufficient to employ telematics and other precision agricultural technologies. The primary focus of this paper is on data transfer, specifically as an enabling technology to precision agriculture. Limited wireless internet connectivity impedes the full utilization and effectiveness of precision agricultural practices and subsequent agricultural big data system. These failures lead to potential differentiation of farmland values; those fields with adequate wireless connectivity commanding a premium. In the absence of wireless data transfer for download and upload, precision agriculture technologies such as telematics cannot be utilized efficiently. Improving wireless connectivity is a primary driver of the adoption of big data. Increased connectivity could also intensify the adoption of precision agricultural technologies leading to input cost savings and decreased input usage.
dc.formatapplication/pdf
dc.languageen_US
dc.publisherInternational Food and Agribusiness Management Association
dc.rightsThis material has been previously published. In the Oklahoma State University Library's institutional repository this version is made available through the open access principles and the terms of agreement/consent between the author(s) and the publisher. The permission policy on the use, reproduction or distribution of the material falls under fair use for educational, scholarship, and research purposes. Contact Digital Resources and Discovery Services at lib-dls@okstate.edu or 405-744-9161 for further information.
dc.titleRole of wireless broadband connectivity on 'Big Data' and the agricultural industry in the United States and Australia
osu.filenameoksd_mark_theroleofwirele_2016.pdf
dc.description.peerreviewPeer reviewed
dc.identifier.doi10.22004/ag.econ.240695
dc.description.departmentAgricultural Economics
dc.type.genreArticle
dc.type.materialText
dc.subject.keywordswireless
dc.subject.keywordsinternet
dc.subject.keywordsrural broadband
dc.subject.keywordstelematics
dc.subject.keywordsprecision
dc.subject.keywordsconnectivity


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