Browsing OSU - Undergraduate Research by Author "Park, Hyejune"
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Augmented Reality and Virtual Reality in apparel retailing: Examining retail strategies to enhance the customer experience
McAnally, Macy (Oklahoma State University, 2020-04-24)Augmented and Virtual Reality are both relatively new technologies, even more new to the apparel industry. These technologies allow users to put themselves in a virtual simulation that feels real. This research studies how ... -
'Drop' model in the fashion industry: Examining retail strategy and long-term sustainability effects
Johnson, Tatum (Oklahoma State University, 2022-04-15)From a retail giant, Amazon, to luxury fashion brands like Gucci and Burberry, 'drops' as a marketing strategy have been adopted widely by the fashion industry in recent years (Larsson, 2020). The new innovation, the 'drop' ...