| dc.description.abstract | Previous research indicates that creative performance can be enhance through the employment of creativity training, in particular training focused on the improvement of creative problem solving skills. In the current study, 133 undergraduates were asked to participate in a short, self-paced training program designed to enhance their creative problem-solving skills. The participants also were asked to complete pre- and post- assessments of knowledge and creative performance. Their creative performance on a marketing problem was evaluated for quality, originality, and elegance. The results indicate that training did increase knowledge, as well as the originality of the creative solution. Additionally, it was found that creative performance was influence by the training format and activity type. The implications of these findings for understanding the nature of the interaction between training format and activity type are discussed. | |
