| dc.contributor.advisor | Miller, Claude H | |
| dc.creator | Mason, Alicia M. | |
| dc.date.accessioned | 2019-04-27T21:24:10Z | |
| dc.date.available | 2019-04-27T21:24:10Z | |
| dc.date.issued | 2010 | |
| dc.identifier | 99157481402042 | |
| dc.identifier.uri | https://hdl.handle.net/11244/318599 | |
| dc.description.abstract | Currently, non-communicable diseases (NCDs) such as cardiovascular diseases, cancers, diabetes and chronic respiratory diseases are a primary threat to human health and development. International and domestic health organizations have called attention to this emerging health care crisis within the United States. This research suggests a systemic, message-based inoculation strategy presents empirically demonstrable techniques useful in stemming the rising rates of NCDs in the U.S. population, by helping to confer a more healthy resistance to puffed up health and nutrition related (HNR) advertising content claims. This research advances inoculation theory by bolstering the force of refutational preemption through good regulatory fit (Higgins, 1997; 1998). | |
| dc.format.extent | 139 pages | |
| dc.format.medium | application.pdf | |
| dc.language | en_US | |
| dc.relation.requires | Adobe Acrobat Reader | |
| dc.subject | Vaccination | |
| dc.subject | Chronic diseases--Prevention | |
| dc.title | COMBATING THE DEVELOPMENT OF NONCOMMUNICABLE DISEASE BY ADDRESSING HEALTH-NUTRITION RELATED COMMERCIAL ADVERTISING CLAIMS: INVESTIGATING THE IMPACT OF REGULATORY FIT ON THE INOCULATION PROCESS | |
| dc.type | text | |
| dc.type | document | |
| dc.thesis.degree | Ph.D. | |
| ou.group | College of Arts and Sciences::Department of Communication | |
