dc.contributor.advisor | Bae, Clara Mikyeung | |
dc.contributor.author | Apgar, Amanda | |
dc.date.accessioned | 2019-03-25T21:41:13Z | |
dc.date.available | 2019-03-25T21:41:13Z | |
dc.date.issued | 2018-05-01 | |
dc.identifier.uri | https://hdl.handle.net/11244/317748 | |
dc.description.abstract | This study examines socialization, social support and fear of missing out as motivations for habitual social network site users and how these motivations affect their anxiety levels. A survey was administered to college students at a southwestern university to determine to what extend these motivations play a role in those that use social networking sites more often. These findings were then compared to levels of anxiety present in these individuals to determine what extent these motivations played in their anxiety levels. The results of this study found that Facebook usage levels have an inverse relationship with anxiety levels, while these motivations did not play a role in individuals Facebook usage. This research will assist companies and others in understanding what motivates millennials to log on to their social networking sites, which will help them in creating marketing plans, new features for their sites and maintaining their users. | |
dc.format | application/pdf | |
dc.language | en_US | |
dc.rights | Copyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material. | |
dc.title | How Motivations Influence Social Network Usage and Anxiety | |
dc.contributor.committeeMember | McKinnon, Lori | |
dc.contributor.committeeMember | Shipka, Danny Gene | |
osu.filename | Apgar_okstate_0664M_15627.pdf | |
osu.accesstype | Open Access | |
dc.description.department | Mass Communications | |
dc.type.genre | Thesis | |
dc.type.material | text | |