| dc.contributor.author | Sieler, Hannah | |
| dc.date.accessioned | 2019-02-09T14:24:30Z | |
| dc.date.available | 2019-02-09T14:24:30Z | |
| dc.date.issued | 2017-05-01 | |
| dc.identifier | oksd_sieler_HT_2017 | |
| dc.identifier.uri | https://hdl.handle.net/11244/317261 | |
| dc.description.abstract | This thesis explores Generation X's relationship with the travel industry. My research seeks to understand how Generation X travels and what they look for in their travel experience. I will begin with an analysis of Generation X, followed by an exploration of current travel trends. After which, I will discuss how Generation X travels and ways in which marketers in the travel industry should respond to this data. The results of this analysis are useful to companies that target Generation X, especially those in the travel industry. This includes, but is not limited to, hotels, airlines, travel advisors, travel magazines, restaurants, and travel booking providers. My findings from this research include an analysis regarding how this generation drives travel trends within the industry and how marketers should respond. | |
| dc.format | application/pdf | |
| dc.language | en_US | |
| dc.rights | Copyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material. | |
| dc.title | Literature review of Generation X's segment of the travel industry | |
| osu.filename | oksd_sieler_HT_2017.pdf | |
| osu.accesstype | Open Access | |
| dc.type.genre | Honors Thesis | |
| dc.type.material | Text | |
| dc.contributor.director | Mason, Marlys | |
| dc.contributor.facultyreader | Brown, Tom | |
| thesis.degree.discipline | Marketing and International Business | |
| thesis.degree.grantor | Oklahoma State University | |
