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Assessing consumer satisfaction with the services marketing mix: An investigation of the process of service assembly and price

dc.contributor.advisorWiener, Joshua L.
dc.contributor.authorKenny, James T.
dc.date.accessioned2019-01-11T19:24:28Z
dc.date.available2019-01-11T19:24:28Z
dc.date.issued1993-07
dc.identifier.urihttps://hdl.handle.net/11244/316919
dc.formatapplication/pdf
dc.languageen_US
dc.rightsCopyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material.
dc.titleAssessing consumer satisfaction with the services marketing mix: An investigation of the process of service assembly and price
dc.contributor.committeeMemberZikmund, William G.
dc.contributor.committeeMemberEdgley, Charles
dc.contributor.committeeMemberFisk, Raymond
osu.filenameThesis-1993D-K36a.pdf
osu.accesstypeOpen Access
dc.type.genreDissertation
dc.type.materialText
thesis.degree.disciplineMarketing
thesis.degree.grantorOklahoma State University


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