dc.contributor.advisor | Ward, Walter J. | |
dc.contributor.author | Willis, Jack Delano | |
dc.date.accessioned | 2016-01-25T22:44:34Z | |
dc.date.available | 2016-01-25T22:44:34Z | |
dc.date.issued | 1968-07-01 | |
dc.identifier.uri | https://hdl.handle.net/11244/26299 | |
dc.format | application/pdf | |
dc.language | en_US | |
dc.publisher | Oklahoma State University | |
dc.rights | Copyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material. | |
dc.title | Comparison of Personal Influence and Mass Media Advertising as Perceived Determinants of Decisions to Purchase Three Consumer Products | |
dc.type | text | |
dc.contributor.committeeMember | Heath, Harry E., Jr. | |
dc.contributor.committeeMember | Shallace, Janice C. | |
osu.filename | Thesis-1968-W734c.pdf | |
osu.accesstype | Open Access | |
dc.description.department | Journalism | |
dc.type.genre | Thesis | |