The objective of this study was the development of a model to predict whether a consumer would use a product safely as a function of sixteen different individual variables. Subjects were presented with four consumer products to use in an experimental setting where the true purpose of the study was concealed. Discriminant analysis was used to develop a prediction model to classify subjects into categories of safe or unsafe behavior. Prediction accuracy ranged from 68–86 percent for different types of behavior. The research illustrated which variables are important in determining whether a product will be used safely and has implications for product design, warnings, instructions for use and training.