Existing models of White racial identity development (WRID) are challenged as being deficient in terms of: (a) being based on the oppression-adaptive models of minority identity development, (b) focusing primarily on attitudes toward racial/ethnic out-groups, not on White identity attitudes; and (c) depicting the process as developmental in nature. An alternative conceptualization, based on the construct of White racial consciousness, is presented as a more parsimonious explanation for the role of racially oriented attitudes. Three types of unachieved White racial consciousness (avoidant, dependent, and dissonant) are proposed along with four types of achieved White racial consciousness (dominative, conflictive, reactive, and integrative). Changes in attitudes characteristic of one type to those more representative of another are explained in terms of dissonance reduction. Information is provided regarding the availability of an assessment device designed to identify the types of White racial consciousness.